Remember that marketing doesn’t always have to mean the core of what you’re doing is selling to customers — often the greatest marketing campaigns are ones that impact customers emotionally whether that is making them feel happy, feel excited or just crack up laughing *Neha Parikh* Vice President and General Manager of Hotels.com North America.

What is new in Digital Marketing ?  *EVERYTING*

Don’t judge a post by the number of likes.

You can’t sell anything if you can’t tell anything.

We are listeners now. There’s no way to keep up with consumers. They can travel up and down channels so fast. We need to make sure we’re a part of the conversations they’re having. *Chris Paradysz* co-CEO at Paradysz.

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